YouTube Content Strategy Notes

Core Approach

• Full Transparency:

  • Highlight that crashes/recalls happen to all manufacturers (Yamaha: 49 recalls, BMW: 44, Kawasaki: 37 in last 10 years).

  • Stress Janice’s proactive response: investigated crash, supported creator, fixed any issues.

  • Avoid clickbait; present honest narrative.

• Redemptive Arc:

  • Show recovery process and return to riding.

  • Reinforces brand trust and creator authenticity.

  • Demonstrates real-world testing and safety considerations.

Video Structure Ideas

1. Crash Video (Standalone)

   • Document the crash itself, fully transparent.

   • Include:

     • Gear showing durability.

     • MRI/X-ray (if available) to demonstrate safety/protection.

     • Visuals of aftermath, repair process.

   • Address audience questions: “Why post this? Why Janice?”

2. Recovery / Aftermath Video

   • Focus on healing process (physical and mental).

   • Include exercises, alternative medicine, training insights.

   • Highlight lessons learned and confidence-building post-crash.

3. Road Trip / Ride Video

   • Show motorcycles performing safely post-fix.

   • Could integrate multiple Janice bike reviews.

   • Position as “test and redemption” narrative.

4. Gear & Safety Education Video

   • Highlight safety gear effectiveness (Pandamoto).

   • Discuss rider training, mental preparedness, brake light use, etc.

   • Opportunity for sponsor integration and educational content.

Brand & PR Considerations

• Transparency strengthens both creator and Janice brand.

• Emphasize rarity of incident; contextualize in industry norms.

• Avoid subscriber-count-based stunts; focus on safety over metrics.

• Consider legal: get written/email confirmation from Janice approving video content.

• Showcase credibility: involve other officers/experts reviewing footage.

Strategic Takeaways

• Narrative power lies in full honesty + educational value + redemption.

• Videos can be multi-part series:

  • Crash → Recovery → Road Trip → Gear/Training.

• Opportunity to build long-term engagement:

  • Shows transparency, safety, professionalism.

  • Appeals to both casual viewers and serious motorcycle enthusiasts.

Next Steps / Action Items

1. Confirm Janice approval for full transparency angle.

2. Outline talking points and video structure.

3. Gather visuals: crash footage, gear post-slide, MRI/X-ray if possible.

4. Plan timeline: wait until fully recovered before major ride/road trip footage.

5. Explore additional expert perspectives (officers, trainers, safety coaches).