Rev Leads x Doodle (Merch and Retention)
1. General Approach / Branding
Keep content on-brand with motorcycling focus; don’t deviate too much into unrelated topics.
Opportunity: tie personal story / hobby → business angle (monetization, brand deals).
Emphasize authenticity + relatability: show journey from hobby to paid work.
2. Video Concept Ideas
“Turning a hobby into a business” angle
Show backstory: when you started motorcycling, how documenting it evolved into a business.
Highlight first brand deal (e.g., Audible $150) as motivational.
Include high-level income vs. expenses (no exact numbers; percentages okay).
Highlight learning & investing in hobby: riding courses, gear, time.
Possible titles:
“How I Got Paid to Ride Motorcycles”
“Turning My Motorcycle Hobby Into a Business”
Riding / Learning Content
Include motorcycle courses: show investment in safety/skill.
Mention approximate cost / hours invested, highlight value of knowledge gained.
Avoid exact earnings; emphasize percentages or general ranges.
3. Content Hooks / Titles
Controversial / punchy titles perform better than generic lists.
Examples:
“Why Women Shouldn’t Ride Motorcycles” → provocative, drives clicks, but content proves the opposite.
“Girls Aren’t Strong Enough to Ride Motorcycles”
Controversial opinion titles spark engagement/comments.
4. Video Formats
Mini-series / episodic content
Example: Road trip with cheap motorcycles → adventure-focused.
Include minor side quests, but main story should be single focus.
Potential multi-video content:
Finding bikes
Road trip
Torture testing bikes (off-road, burnout, stress-test)
Individual bike reviews / SRK-style videos
Comparison videos
Cheapest vs. most expensive bikes or marketplace finds.
Highlight durability, performance differences, cost-effectiveness.
5. Visual / Editing Notes
Thumbnail ideas: reactions, exaggerated expressions, bike comparisons (“Too Big?”)
Pie charts for income/expenses visualization without exact numbers.
Quick, engaging pacing: 30–45 seconds per example or bike is ideal for multi-bike tours.
6. Expansion / Collection Videos
Tour / showcase all motorcycles owned or historically owned.
Inspiration: Sea Boys / Cletus style (large collections, fast-paced overview)
Include stories: first bike → current fleet.
Title ideas: “50+ Motorcycles We’ve Owned” or “All Our Bikes Explained”
Potential for multi-bike showcase: Whitney & Maria’s collection → emphasize variety.
7. Trends / Meta-Strategy
Lean into adventure vs. luxury trend (like van life replacement trend) → cheap/accessible bikes for fun, not just for show.
Strong storytelling + clear stance → drives click-through & engagement.
8. Operational / Filming Notes
Consider spacing content: road trip video vs. torture test as separate uploads.
Capture bike purchase moments on-camera when possible.
Keep content modular: allows multiple videos from single trip/session.
9. Titles / Hooks Summary
Controversial statements → curiosity / clickbait + validation through content.
Adventure / challenge framing → “$750 Street Bike Road Trip: Is It Worth It?”
Showcase learning journey → highlight skills, growth, and personal story.
10. Tactical Takeaways
Focus videos on one primary narrative.
Supplement with visual aids (charts, bike stats) without revealing sensitive earnings.
Use real-world examples (courses, road trips, tests) to enhance credibility.
Modular content → extract multiple videos from single events.
Track engagement & adjust titles based on controversy/adventure-driven clicks.