10/1/25

Rev Leads x Doodle (Merch and Retention)

1. General Approach / Branding

  • Keep content on-brand with motorcycling focus; don’t deviate too much into unrelated topics.

  • Opportunity: tie personal story / hobby → business angle (monetization, brand deals).

  • Emphasize authenticity + relatability: show journey from hobby to paid work.

2. Video Concept Ideas

  • “Turning a hobby into a business” angle

    • Show backstory: when you started motorcycling, how documenting it evolved into a business.

    • Highlight first brand deal (e.g., Audible $150) as motivational.

    • Include high-level income vs. expenses (no exact numbers; percentages okay).

    • Highlight learning & investing in hobby: riding courses, gear, time.

    • Possible titles:

      • “How I Got Paid to Ride Motorcycles”

      • “Turning My Motorcycle Hobby Into a Business”

  • Riding / Learning Content

    • Include motorcycle courses: show investment in safety/skill.

    • Mention approximate cost / hours invested, highlight value of knowledge gained.

    • Avoid exact earnings; emphasize percentages or general ranges.

3. Content Hooks / Titles

  • Controversial / punchy titles perform better than generic lists.

    • Examples:

      • “Why Women Shouldn’t Ride Motorcycles” → provocative, drives clicks, but content proves the opposite.

      • “Girls Aren’t Strong Enough to Ride Motorcycles”

    • Controversial opinion titles spark engagement/comments.

4. Video Formats

  • Mini-series / episodic content

    • Example: Road trip with cheap motorcycles → adventure-focused.

    • Include minor side quests, but main story should be single focus.

    • Potential multi-video content:

      • Finding bikes

      • Road trip

      • Torture testing bikes (off-road, burnout, stress-test)

      • Individual bike reviews / SRK-style videos

  • Comparison videos

    • Cheapest vs. most expensive bikes or marketplace finds.

    • Highlight durability, performance differences, cost-effectiveness.

5. Visual / Editing Notes

  • Thumbnail ideas: reactions, exaggerated expressions, bike comparisons (“Too Big?”)

  • Pie charts for income/expenses visualization without exact numbers.

  • Quick, engaging pacing: 30–45 seconds per example or bike is ideal for multi-bike tours.

6. Expansion / Collection Videos

  • Tour / showcase all motorcycles owned or historically owned.

    • Inspiration: Sea Boys / Cletus style (large collections, fast-paced overview)

    • Include stories: first bike → current fleet.

    • Title ideas: “50+ Motorcycles We’ve Owned” or “All Our Bikes Explained”

  • Potential for multi-bike showcase: Whitney & Maria’s collection → emphasize variety.

7. Trends / Meta-Strategy

  • Lean into adventure vs. luxury trend (like van life replacement trend) → cheap/accessible bikes for fun, not just for show.

  • Strong storytelling + clear stance → drives click-through & engagement.

8. Operational / Filming Notes

  • Consider spacing content: road trip video vs. torture test as separate uploads.

  • Capture bike purchase moments on-camera when possible.

  • Keep content modular: allows multiple videos from single trip/session.

9. Titles / Hooks Summary

  • Controversial statements → curiosity / clickbait + validation through content.

  • Adventure / challenge framing → “$750 Street Bike Road Trip: Is It Worth It?”

  • Showcase learning journey → highlight skills, growth, and personal story.

10. Tactical Takeaways

  • Focus videos on one primary narrative.

  • Supplement with visual aids (charts, bike stats) without revealing sensitive earnings.

  • Use real-world examples (courses, road trips, tests) to enhance credibility.

  • Modular content → extract multiple videos from single events.

  • Track engagement & adjust titles based on controversy/adventure-driven clicks.

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