Content Strategy & Platform Focus

• Shift from quantity → quality:

  • Original: 3 videos/week → New: 2 videos/week.

  • Goal: Videos that last longer on platform, retain views over time, not just viral clicks.

• Quality metrics are now key across platforms:

  • TikTok: Focus on view duration.

  • Instagram: Focus on shares.

  • Facebook: More volatile revenue; focus on long-term value & engagement.

Facebook Strategy

• Revenue: Highly variable (e.g., $6k → $4k → $8–10k month-to-month).

• Approach:

  • Work on long-form content: scheduling, editing handled by team.

  • Creators continue shorts & posts, team handles long-form.

  • Use rev-share model, aligns incentives for high-quality edits.

• Boosting options: Facebook allows post boosts for visibility.

• Monetization: Safe, ad-driven; CPM/RPM strong.

• Ramp-up period: Expect 30–45 days before content is fully optimized and released.

Video Types & Ideas

1. Road Trip / Group Videos

   • Example: “Ladies trip to Devil’s Triangle”

   • Include storytelling + personalities (e.g., background of Whitney & Maria).

   • Key elements for engagement:

     • Group dynamic

     • Humor / adventure / challenges

     • Primal branding elements (show personality)

2. Cheapest vs Most Expensive Format

   • Rent or buy items (bikes, mini-bikes, etc.) for comparison.

   • Thumbnail ideas: include price tags.

   • Example: RyderShare bikes: cheapest vs most expensive.

   • Can integrate into road trip content.

3. Mini-Competition / Challenge Videos

   • Mini-bike race series:

     • Rent track, stage competitions (drag race, fastest lap, helmet/dizzy bat challenge).

     • Rotate equipment mid-challenge (switch bikes) for variety.

   • Engaging for audience: viewers pick sides, identify with participants.

   • Successful prior example: “Mini-bike Pocket Rocket Challenge” → 11M views.

4. Reaction Videos

   • Reaction to motorcycle stunts / pop culture content (movies, TikTok trends).

   • Low lift, easy to repurpose into shorts & Facebook clips.

   • Example: Spike’s motorcycle clips; Life of Birch stunt videos.

5. Brand/Partner Content

   • Opportunities for sponsorship/credit (e.g., RyderShare, Kawasaki).

   • Can be tied into educational / review-style content.

Thumbnail & Title Strategy

• Emphasize clear story + personality.

• Use high contrast / attention-grabbing numbers (price, speed, challenge outcomes).

• Incorporate main characters in the thumbnail for audience connection.

• Consider Top Gear-style storytelling: singular points + group dynamic.

Operational Notes

• Video production & editing: plan ahead to reduce “high lift” stress.

• Onboarding & scheduling edits: 30–45 days before rollout.

• Maintain consistent posting schedule for shorts/long-form content.

• Cross-platform reuse: YouTube → Facebook → Shorts.

Next Steps / Recommendations

• Finalize storyboard for upcoming road trip.

• Incorporate cheapest vs most expensive / mini-bike challenge ideas.

• Explore reaction / pop culture content for low-lift, high-reach videos.

• Begin Facebook onboarding & revenue-sharing workflow.

• Continue to test title/thumbnail variations for core vs fringe audiences.