Rev Leads x Doodle (Video Strategy and Character Arcs)

1. Filming & Content Capture

  • Multi-Camera Setup:

    • One main camera for group shots.

    • GoPros on each vehicle/bike during rides.

    • Optional helmet cams.

    • Static talking-head shots with one person holding camera.

    • One shared vlogging camera between the three for simplicity and editing efficiency.

    • Daily footage collection encouraged, even if on phones.

  • Ride Planning (for B-Roll/Content):

    • Early start rides (6–7 am) from pickup → Blooming Cycle → Jevil’s Triangle.

    • Potential overnight stay due to day-trip timing.

    • Thursday reserved as buffer day for remaining clips, talking heads, and content completion.

    • Friday: Flight back.

2. Reacting to Old Videos (Content Bucket)

  • Video Concept:

    • Reacting to old content, highlighting growth and professional development.

    • Mix of old and some newer videos for context.

    • Target: ~6 videos per session; can expand as backup (rapid-fire style could fit 10–12).

    • Emphasize reactions first; avoid viewers dropping off by starting with clip itself.

  • Style & Tone:

    • High-energy, comedic reactions.

    • Emotional angle: show personal growth/professional improvement.

    • Authority element: “trained editors” react to home mods or motorcycle content.

  • Post-Production Notes:

    • Green screen optional; adds complexity (lighting, extra work).

    • Simple box layout (clean background, person in corner) is sufficient.

    • Clips can be edited into shorts easily for repurposing content.

3. Biker Content & “Controversial Opinions”

  • Video Ideas:

    • Titles like “What nobody tells you about biker chicks” (broad audience).

    • Thumbnail concepts: clean, high-impact visuals; avoid over-sexualization.

    • Include humorous/self-aware elements (e.g., “fake rider” jokes, female Slingshot owners).

  • Community/Interactive Angle:

    • Potential mini-series: “We started our own motorcycle gang” → recruitment, staged fun, payoff (community ride).

    • Future collaborations possible (e.g., Austin shoot with Whitney & Maria).

4. Bikes & Character Development

  • Character-Bike Alignment:

    • Whitney: Harley Chopper (aggressive, visually appealing).

    • Carolyn: Honda Gold Wing (unique, high visual impact, comfortable for long rides).

    • Maria: Cruiser (Indian Darkhorse, Scout Bobber, or KTM for comfort/practicality).

  • Strategic Notes:

    • Mix cruiser/adventure bikes carefully for visual variety.

    • CPM considerations: Indian/KTM may attract international audience (India).

    • Avoid “non-motorcycles” like Slingshot/Vanderhal for YouTube audience engagement.

  • Logistics:

    • Bikes booked individually; profiles shared for pickup.

    • Delivery option considered.

5. Key Takeaways for YouTube Strategy

  • Content Buckets:

    • React videos = low-lift, high repurpose potential (shorts + full episodes).

    • “Controversial opinions / biker chicks” = broad, top-of-funnel audience growth.

    • Real-life challenges/rides = authentic, shareable content.

  • Thumbnail & Title Strategy:

    • Clickable but not over-sexualized.

    • Humor & relatability = key.

    • Use character personas to drive engagement.

  • Production Efficiency:

    • Limit green screen use to reduce workload.

    • Multi-cam setup improves b-roll and dynamic content.

    • Daily content collection ensures consistent footage availability.

  • Audience Growth Tips:

    • Mix evergreen reaction content + topical/viral “biker lifestyle” content.

    • Incorporate international appeal via bike choice (CPM strategy).

    • Repurpose long-form content into shorts for multiple touchpoints.

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