1. Content Focus & Scalability:

• Balancing high-effort “road trip” or “training” videos with low-lift, high-impact videos (like “7 things you must know before riding,” or “buying the cheapest bike on Amazon”).

• Long-term projects (Amazon bike challenges, training series, road trips) versus quick-turnaround videos (gear tips, basics, common mistakes).

2. Audience Strategy:

• Broadening the audience beyond hardcore motorcycle riders by leaning into:

  • Viral/extreme hooks (“buying a motorcycle on Amazon,” “motorcycle skydiving”).

  • Pop culture tie-ins (Top Gun / Tom Cruise motorcycle training).

  • Cross-over interests like military themes, special forces training, and even extreme survival.

  • Appealing to casual or even non-motorcyclists with approachable, fun, or surprising content.

3. Collaboration & Partnerships:

• Tapping into dealer relationships for easier access to bikes.

• Collaborations with other creators like Bikes and Beards.

• Potential sponsorships from companies like Morgan & Morgan or Dairland insurance.

• Using production crews for complex shoots to improve quality and efficiency.

4. Thumbnail & Branding:

• Investing in thumbnail design and strategy (signed up for Thumbnail University).

• Learning from top creators and experts like Jay Alto to make thumbnails more click-worthy.

• Leveraging thumbnails that convey drama, extreme effort, or struggle (e.g., looking dead tired after a 17-day ride).

5. Keeping Core Audience Happy While Growing:

• Importance of maintaining some niche or “core” videos to not alienate existing loyal viewers while exploring broader appeal content.

• Using a “funnel” approach from broad topics down to deep niche.