Rev Leads x Doodle (Content Idea Brainstorming)

  1. Electric Motorcycle Content Ideas

    • Test the real-world range of the Harley LiveWire electric motorcycle with a “can you make it on one charge?” challenge.

    • Use a spin-the-wheel mechanic to pick one of several 150-mile routes, testing the bike’s advertised range.

    • Introduce range anxiety as a key tension driver—getting stranded in remote or sketchy areas.

    • Incorporate stops at charging stations to showcase charging time and logistics.

    • Consider a cross-country electric bike trip as a longer-term series, but with awareness that it requires strong personality-driven storytelling.

    2. High-Lift & Fun Challenge Video Ideas

    • Riding through a car wash 50-100 times on different motorcycles as a humorous, visually striking stunt.

    • Organizing large group rides or meetups (100+ riders) for community-driven content.

    • Explore creative thumbnails and titles to capture the ridiculousness and fun of the stunt.

    3. Content Strategy & Audience Engagement

    • Pop culture references (Tom Cruise motorcycle scenes, iconic bike moments from movies like Terminator, Mission Impossible, Jurassic Park) work well for nostalgia and hooking an older demographic (Gen X and late millennials).

    • Reaction videos need a clear expert or personality angle to hold viewer attention and offer value.

    • Cross-country motorcycle vlogs need strong personality and story arcs to maintain engagement beyond just riding footage.

    • Exploring unique content niches (e.g., electric motorcycles, extreme stunts, police motorcycles) can differentiate your channel.

    • Collaborate with industry contacts or brands to access unique content opportunities (e.g., Harley LiveWire riders).

Overview

  • Create Clear Tension or Stakes in Videos:
    People want to see challenges with real risk or tension (e.g., will the electric bike run out of charge before the destination?). This keeps viewers engaged.

  • Use Creative, Visually Engaging Thumbnails & Titles:
    Thumbnails that show surprising or “against the grain” moments (e.g., rider ahead of the pack, shocked faces in a car wash) drive clicks.

  • Leverage Pop Culture & Nostalgia:
    Referencing iconic movie scenes or celebrities helps hook an older demographic and makes content more shareable.

  • Find Your Unique Niche with Authority:
    Position yourself as an expert or someone deeply knowledgeable in a specific motorcycle niche to add credibility and retain viewers.

  • Balance High-Effort & Low-Effort Content:
    Mix “high lift” productions like cross-country trips or police motorcycle features with lower-lift, quick, fun challenges (like the car wash stunt) to maintain consistent output.

  • Engage Community and Collaboration:
    Large group rides or meetups can build community, create buzz, and generate content that involves your audience directly.

  • Innovate with Format and Presentation:
    Spin wheels, challenge formats, and creative storylines (e.g., “range anxiety badge removal”) make content stand out.

  • Understand Platform & Demographic Trends:
    Know your audience’s age and interests (e.g., Gen X vs. Gen Z), and tailor content formats (e.g., reaction videos suit younger, highly animated personalities).

  • Partner with Brands but Maintain Creative Control:
    Working with companies like Harley can open doors, but ensure the content remains authentic and aligned with your style.

  • Test & Iterate Based on Performance:
    Not every idea will work; monitor metrics and feedback to refine what resonates (e.g., some cross-country videos didn’t perform as expected).

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