1. Channel Direction

• The goal is to slowly transition from personal vlogs and riding content to more journalistic storytelling around motorcycles.

• Topics include:

  • Scandals (e.g., FTX-style events or industry mishaps)

  • Real crash investigations

  • Motorcycle safety innovations (like MIPS helmets)

  • True-crime-adjacent motorcycle stories (e.g., dealership murders)

• Testing whether more investigative or story-driven content will perform well is part of this strategy.

2. Crash Series Planning

• Structure: Open immediately with the crash (no highlight intro), then move into:

  1. Immediate aftermath (raw footage, first responders)

  2. Expert commentary (police officers, crash investigators)

  3. Hospital and recovery

  4. Optional: tie in “why” to provide context for viewers

• Style: Raw, unpolished, body-cam style—minimal scripted narrative.

• Retention Hooks:

  • Tease the consequences and underlying reasons for the crash.

  • Include shocking stories for re-engagement (e.g., someone shot at a dealership over a bike too big).

3. Content Ideas & Titles

• Crash-related terms like “death wobble” or “tank slapper” have moderate performance but might not be immediately clear to all viewers.

• Consider broader titles for wider appeal:

  • “I Crashed My Motorcycle… Here’s What Happened”

  • “Why 82% of Motorcyclists Quit the First Year” (with accurate stats)

• Personal experiences combined with expert analysis help contextualize and retain viewers.

4. Motorcycle Education Content

• Focus on “wrong bike for you” concept:

  • Wrong bike is a major factor in quitting.

  • Other reasons: too expensive, too fast, social/family pressure, misuse (commuting instead of hobby), or peer influence.

• Could expand to broader crash-prevention or safety education series.

5. Legal & Ethical Considerations

• Important to have a strong “why” for the video (e.g., helping others afford medical bills).

• Helps avoid defamation issues and maintains credibility.

• Tease charitable aspects near the end (75–80% mark) to reinforce purpose.

6. Thumbnail & Visual Strategy

• Keep the motorcycle brand/model subtle until the end.

• Thumbnails: raw, action-oriented, visually gripping (sparks, motion, rain/slides).

• Visual effects for highlighting impact or brain trauma in MIPS helmets could improve storytelling.

7. Video Scheduling & Workflow

• Consider reorganizing content order to maximize retention and fit production constraints.

• Flexibility in scheduling (e.g., moving Maria’s diesel bike video earlier) allows for better content pacing.

• Crash video likely the centerpiece; supporting videos can explore broader themes.

8. Audience Engagement

• Use shocking anecdotes, true stories, or extreme cases to maintain curiosity.

• Tease underlying causes and consequences to retain viewers.

• Mix personal storytelling with expert opinions for credibility.