Rev Leads - Meeting # 1 (Low Lift topic ideas)
Main Focus Areas
Low-Lift Video Ideas
Top 10 Bikes Video – Create a list-based video of the “10 best bikes,” easy to film and edit.
Motorcycle Destinations –
Create videos highlighting the best places to ride (by state, region, or route length).
Use Google My Maps with waypoints, then share a downloadable map link for viewers.
Could evolve into “Top 10 places to ride in [state/USA].”
Best Of/Recap Video – Turn highlights into a “best of” video with extra commentary and behind-the-scenes moments to make it feel fresh for repeat viewers.
Arcade Motorcycle Challenge –
“I rode 100,000 miles on a motorcycle arcade game.”
Potentially film at Round One arcade (PA), with collaboration possible through a regional director.
Structure it like Ryan Trahan-style content: funny engagement moments, kids wanting turns, food breaks, etc.
Calculate how many hours it would take (test the arcade machine speed/distance).
Possible variations: “Iron Butt Challenge” parody or “Arcade Platinum Butt Challenge.”
Mid/Heavy-Lift Video Ideas
Motor Cop Training Video –
30 days of U-turn training leading up to riding with local motor police.
Need to finalize an outlined proposal for the police department (inspired by Michelle Khare’s Challenge Accepted style).
Title brainstorming:
Current title idea “I did 3,000 u-turns…” might not click as well as something like
“30 Days of Training to Ride with the Most Elite Motorcycle Riders” (emphasizing “craziest” or “elite” riders over the term “motor police”).Set up narrative early in the video to explain why these riders are next-level.
Brand Partnerships / Sponsorship
Adventure Lifestyle – Big potential partner due to their budget and connections.
They could sponsor a channel or give early access to new bikes.
Local Triumph Dealership – Possible collaboration.
Connections via Stacy –
Stacy is the “business partner” with extensive industry connections (powersports, RV, Bass Pro Shops, etc.).
Plan: Reach out to Hope (via Stacy) to explore collaboration.
Dealer Tag Strategy – Testing bikes using dealer tags for $1,000 “test drive” opportunities (if local dealers are on board).
Content Strategy Notes
Balance heavy-lift and low-lift videos for consistent uploads.
Experiment with series-based videos like “Top 10 destinations” to build evergreen traffic.
Use recap videos with new insights for better engagement.
Thumbnail & Performance Strategy
Current Video Performance
Most recent video plateaued faster than expected (~40,000 views).
Plan: AB test new thumbnails at 2-week mark.
Thumbnail Ideas
Show more emotion and “beat-up” look for authenticity.
Test “dress and blazer” look since it worked well on Reels/Shorts.
Wider shots showing both rider and bike for clearer storytelling.
Aim for self-explanatory thumbnails (bike + person + context).
