1. Current Content Plans & Meetings

• When to film low-lift content (minimal editing) like raw training footage.

• Publishing uncut videos as either public or members-only content.

2. Experimenting with Raw Content

• Considering posting uncut behind-the-scenes footage to see if the audience enjoys it.

• Idea to test raw content with a strong intro framing the video (context + purpose).

• Plan to hide low-performing content or repurpose it for members.

3. Membership Strategy

• Proposal: Exclusive long-form raw videos for members.

• Add value with downloadable PDFs/checklists (e.g., practice drills, riding tips).

• Potential upsell: bundle memberships with exclusive resources instead of just shoutouts.

4. Upcoming Videos

• “I trained like Tom Cruise” video: Working with editors for scene recreation ideas.

• Motor cop training video: Coordination with local police departments for a collab.

• Painting/wrapping bike video: Title concept — “I hated the color of my bike, so I did this.”

  • Could use this as a viral creative hook similar to ZHC or Marco’s content.

5. Merch & Monetization

• Launch merch tied to the bike doodle project

• Use exclusive custom doodle helmets or gear as member giveaways to boost sign-ups.

Key Learning Lessons for a Successful YouTube Channel

1. Leverage Unique Strengths

   • Illustration background is a creative edge — custom doodle content can create a niche crossover (motorcycles + art).

2. Test Content Formats Without Risking Main Audience

   • Use members-only or unlisted videos for experimental raw footage.

   • Gauge audience interest before fully committing.

3. Strong Video Hooks & Intros Matter

   • Even raw content needs context and framing upfront (what, why, who).

   • Compelling titles and thumbnails can elevate “boring” content.

4. Membership = Community + Value

   • Offer tangible benefits (long-form content, downloadable guides, behind-the-scenes).

   • Use memberships to give exclusive, authentic access instead of just early releases.

5. Piggyback on Proven Content Styles

   • Look at creators like ZHC or Marco who use customization and art as viral hooks.

   • Adapt successful storytelling formulas (before/after transformations, challenges).

6. Content-Driven Merch Strategy

   • Launch merch tied directly to a viral video concept (custom doodled helmet giveaway).

   • Limited edition, story-driven merch converts better than generic designs.

7. Low-Lift Content Can Still Engage

   • Raw behind-the-scenes content has value if it feels authentic and offers exclusive insight.